Achievement Motivation lesson summary

Need to Achieve (Nach) is the satisfaction in success, whereas Need to Avoid Failure (Naf) is the shame experienced in failure... Both motivate us

A performer with high Nach is confident, persistant, approaches a challenge, enjoys feedback, is performance orientated, doesn’t worry about failure and likes to play opponents of a similar level

A performer with high Naf lacks confidence, gives up easily, avoids a challenge, hates feedback, is result orientated and likes to play opponents much better or much worse than them.

Approach behaviour can be encouraged by ensuring success, gradually increasing task difficulty, reinforcing success to improve self efficacy, encouraging risk taking, setting challenging goals,

The situation can also motivate us. Probability of success is how likely victory is and Incentive value of success is the reward gained from the victory. These 2 factors work together to influence how much the situation affects Achievement Motivation. The most motivating situation is when Probability of Success is 50/50